I took my health
for granted for years.
Then an accident
changed everything.
Fortitude grew out of
the promise I made after.
Josh Smith
Josh is a nutrition coach for people who know what to do but aren’t doing it — and for people who feel stuck and don’t know how to get unstuck.
He doesn’t do macros or meal plans. Through one-to-one coaching he helps people make better decisions around food, and then helps them keep making those decisions when life gets busy, boring, stressful or fun. He didn’t arrive here through theory. He arrived through experience.
Josh is an ex-musician and school teacher who lived a less than healthy life for a long time. On the surface things looked fine. Underneath, his health was something he took for granted, right up until he couldn’t.
A life-changing accident changed that. He promised himself he would never take his health for granted again, and Fortitude Nutrition Coaching grew out of that promise, and out of a fascination with why people do what they do around food.
For most of its life Fortitude was a team of coaches. Today it’s just Josh, which means every client works with him directly, every week, from the first email to the last call. Along the way he collected the qualifications that shape how he works: a Diploma of Counselling, a Graduate Diploma in Performance Nutrition (IOPN), MNU Certified Nutritionist, Precision Nutrition Level 1 and 2, and training in behaviour change, motivational interviewing and cognitive behaviour therapy. Knowing what to do means nothing until you’ve done it.
Now he organises his coaching around three tools: the 2 R’s, the 2 H’s, and the Synergistic Health Model. He believes that for a change to happen your reason has to be greater than the resistance. He believes health is more than physical. And he believes less than 20% of his job is talking about food — the rest is helping you actually do it.
Away from work he’s a dad of two, which is the best possible reminder that knowing what to do and doing it are two very different things. Josh’s goal is never to build a roster of people who can’t function without him. There’s no minimum contract. The whole point of his work is to give people the decisions, the habits and the self-trust to keep going on their own — for the rest of their lives.
The nutrition part is fairly simple.It’s the human part that’s complex.
FAQs
Fortitude is one-to-one nutrition coaching with Josh Smith for people who know what to do but aren’t doing it. No macros, no meal plans. We work on the decisions you make around food and the things that get in the way of them, using three simple tools: the 2 R’s, the 2 H’s and the Synergistic Health Model.
No. I don’t hold anyone to a minimum contract anymore. You can stay for as long or as little as you’d like, but be mindful that change does take time. I trust that you’ll want to stick around, and if we aren’t a good fit or you’ve achieved everything you want, I’m not going to make you stay longer than you need to.
Only how often we have a video call. The coaching, the weekly email check-ins and the support between calls are identical. Pick the amount of contact you want right now; you can change options at any time.
No. I don’t coach that way. If you already track and find it helpful you’re welcome to keep going, but nothing we do depends on it.