Fortitude is one-to-one nutrition coaching with Josh Smith for people who know what to do but aren’t doing it. No macros, no meal plans. We work on the decisions you make around food and the things that get in the way of them, using three simple tools: the 2 R’s, the 2 H’s and the Synergistic Health Model.

No. I don’t hold anyone to a minimum contract anymore. You can stay for as long or as little as you’d like, but be mindful that change does take time. I trust that you’ll want to stick around, and if we aren’t a good fit or you’ve achieved everything you want, I’m not going to make you stay longer than you need to.

Only how often we have a video call. The coaching, the weekly email check-ins and the support between calls are identical. Pick the amount of contact you want right now; you can change options at any time.

No. I don’t coach that way. If you already track and find it helpful you’re welcome to keep going, but nothing we do depends on it.

No, and that’s deliberate. Meal plans work until life doesn’t match the plan, which is usually by Wednesday. Instead we build your ability to make good decisions in the moment, with whatever food is in front of you. That’s the skill that lasts.

We talk about your week: what helped, what got in the way, what you noticed. We use the 2 R’s (Reason and Resistance) and the 2 H’s (Helpers and Hinderers) to work out the next small change worth making. You leave each call with one clear thing to do, not ten.

Weekly, by card, through Stripe. You can cancel or change your option whenever you like.

Competitive bodybuilding and contest prep. That’s a specialist area and I’m not the right coach for it. Beyond that, I work with anyone, at any age, who knows what to do and isn’t doing it, or who feels stuck and doesn’t know how to get unstuck.

No. People come to me for weight loss, for a better relationship with food, for energy, for performance, or simply because they’re tired of the start-stop cycle. What they have in common is that they want to change something and haven’t been able to on their own.

The opposite. Dinners, weekends away and celebrations are exactly the situations we plan for, so you can enjoy them without the guilt or the Monday reset.

All coaching is online, by video call and email, so you can work with me from anywhere in Australia or beyond, and we can schedule around your life.

Yes, please do. Make an enquiry and I’ll reply personally. There’s no sales call and I’ll tell you honestly if I don’t think coaching is the right move for you right now.